A former President of the Tunisian Business Council Dubai & Northern Emirates, Habib Fekih was the President of Airbus for Africa and Middle East from June 2006 to Feb 2017.
Habib Fekih joined Airbus in 1986 as Sales Director for North Africa, before becoming Sales Vice President for the Middle East two years later.
In 2006, Habib Fekih established Airbus Middle East and took the helm as President for Africa and the Middle East, a position he has held till he retired. He formed long-term partnerships for Airbus with governments, public and private sectors across the region and advised regional airlines on fleet management and operations.
Under his leadership, Airbus sold more than 1,300 aircraft to airlines and leasing companies across the region, raising its market share in the region to more than 60 percent. He was instrumental in leading his team to achieve close to 40 percent of all A380 sales and more than 35 percent of A350 sales.
Habib Fekih was also the President of Airbus Corporate Jet. He led the restructuring of all its commercial activities including aircraft, cabin interiors and services into one unit which is reflected in its market visibility.
Born in Tunisia, he began his career at Tunis Air in 1977, having graduated in Mathematics from Sadiki College in Tunis 1970. He then studied at the Ecole Nationale Supérieure des Télécommunications in Paris and finally at the Ecole Nationale Supérieure de l’Aéronautique et de l’Espace in Toulouse.
Commenting on Habib Fekih’s departure for retirement, Tom Enders, who served as the chief executive of Airbus (formerly EADS, Airbus Group) from 2012 until 2019, said: “Habib Fekih is one of Airbus’ longest serving and most successful sales executives. He is one of the architects of Airbus’ new commercial structure. During his 30-year tenure at Airbus, he has successfully piloted the company’s significant growth across one of Airbus’ most dynamic regions. Habib represented the true spirit of Airbus and has served the company with distinction for three decades.’’